Article 1 – Definitions


Applicant: each natural or legal person who has submitted an Application Form to be a Participant in an Event, regardless of whether this application has been accepted by PWFF;


Registration Fee: the amount of the down payment owed by the Applicant to PWFF at the time of the conclusion of the Participation Agreement for his application to take part in an Event;


Registration Form: the online or other form by which a potential Participant applies to take part in an Event;


Conditions of Participation: the conditions contained in the Participation Agreement and these terms and conditions;


Controller: according to the DPA;


Venue: the Venue that shall be elected by PWFF and situated within Kenya;


Data subject: according to article 4 DPA;




Exhibitor Portal: PWFF’s online portal containing the main information about the Event for the Participants;


DPA: Data Protection Act;


Participant: every natural or legal person who has submitted an Application Form to be a Participant in an Event and with whom PWFF has entered into a Participation Agreement. The Participation Agreement shall enter into force once the Participant has received a confirmation from PWFF by email;


Participation Agreement: the agreement between the Participant and PWFF on the basis of which the Participant is entitled to take part as such in the Event;


Participation Costs: the total costs payable by the Participant to PWFF and comprising the Registration Fee, Stand Hire and, if applicable, Stand Build-up charge;


Parties: PWFF and the Participant;


Personal data: according to the DPA;


Privacy Legislation: European and national regulations governing the protection of Personal Data, including the DPA;


Processing / Processor: according to the DPA;


PWFF: Pridelands Wildlife Film Festival;


Rules & Regulations: the PWFF Rules & Regulations which contain the rules applicable to all visitors to the Venue, including exhibitors and hirers, and can be found at www.pwff.frica;



Article 2 – Application


An application to participate in an Event should be made by completing the Application Form, which can be obtained directly from PWFF in hard copy or through PWFF’s online application module. The completed and duly signed Application Form must be submitted to PWFF. If the Application Form is completed and signed by someone other than a legal representative of the Applicant, the correct name and contact details of a legal representative of the Applicant must be filled in on the Application Form.


The Applicant warrants that the data supplied with his application are correct and that the legal representative listed on the Application Form is duly authorized to represent him.


PWFF will enter the data obtained from Applicants in a database kept by it for this purpose. Applicant agrees with the Privacy Statement of PWFF.


Registrations which cannot be accepted immediately owing to lack of space may be put on a waiting list. A decision on these applications shall be made before the opening of the relevant Event. Stand space that falls free as a result of cancellation will be allocated in the same manner.


PWFF reserves the right to refuse an application at its own discretion. PWFF also reserves the right, as regards acceptance of applications, to grant priority to members of the associations or organizations acting as joint organizers.


If PWFF refuses an application, it will refund any payments (including down payments)


The Participation Agreement is concluded solely by acceptance by PWFF of the application, whereupon the Applicant becomes a Participant. Acceptance shall be confirmed by PWFF to the Participant by email.


The Participant shall have the right to cancel the Participation Agreement, free of charge, until payment of the Registration Fee is due.


When allocating the Stand space, PWFF will specify the location, type and dimensions of the Stand space allocated to and hired by the Participant. In allocating the Stand space, PWFF will take as much account as possible of the preferences of the Participant. The allocation of the Stand space is binding on the Participant as regards both its dimensions and its location in the Venue.

Article 3 – Cancellation and Accommodation


PWFF may accept cancellations on request on condition that the Applicant in any event pays the subsequent cancellation fee, which is based on a fixed percentage of the Participation Costs:

·       upon cancellation more than 60 days before the first Event build-up day: 15% of the Participation Costs.

·       upon cancellation in the period from 30 days before the first build-up day of the Event: 50% of the Participation Costs.

·       upon cancellation in the period from 15 days before the first build-up day of the Event: 75% of the Participation Costs.

·       upon cancellation in the period from 7 days before the first build-up day of the Event: 100% of the Participation Costs.

·       upon cancellation in the period up to the day before the first build-up day of the Event: 120% of the Participation Costs.

or such higher amount as is due in the PWFF’s opinion as compensation for the costs incurred or yet to be incurred as a result of the cancellation or amendment. In the event of cancellation or change, the Participant will always owe the Registration Fee to PWFF.


The VAT owed on the fees referred to in this article will also be charged.

Article 4 – Changes


In extenuating circumstances, PWFF has the right to amend the dates and times of an Event as stated in the Specific Conditions, the location and accommodation, the stand space (if provided), stand type and/or stand location allocated to the Participant or, in exceptional circumstances, to change the concept of the Event or to cancel the Event. In such case, the Participant shall not be entitled to claim compensation for any costs and/or loss or damage incurred.


Changes to dates, times, stand space, stand type and/or stand location or to the concept of the Event do not entitle the Participant to cancel his application in whole or in part.


If the Event is cancelled, the Participation Agreement will lapse. In such case, PWFF will refund all payments made by the Participant to PWFF, with the exception of the Registration Fee and after deducting the costs already incurred by PWFF in respect of the Event. Such costs will be wholly or partly apportioned among the Participants on a pro rata basis according to the Stand space allocated to them. This refund will be made within 60 days after the date on which PWFF has publicized the cancellation of the Event.

Article 5 – Admission prices and admission tickets


PWFF may fix an admission price for the Event which applies to all visitors.


Upon payment of their Registration Fee, Participants will receive a number of admission tickets, specified in advance, which shall provide continuous admission to the Event. These admission tickets are personal and may not be sold on or used by persons other than the Participant.


Participants may purchase extra admission tickets at a reduced rate from the PWFF website.

Article 6 – Event program and participants


The Specific Event Terms shall describe the goods and services which will be exhibited at the Event. PWFF has the right to refuse goods and services or immediately remove goods and services – or arrange for their removal – from the Event without owing any compensation for such removal and without having to give reasons, even if the goods and services in question are as stated on the Application Form and/or in the Specific Event Terms. Any costs incurred in connection with such removal will be borne by the Participant.


For marketing purposes PWFF can take photographs and/or make film recordings of the Event and the Stand spaces and persons present there. PWFF will ask consent for this purpose if needed. Participants and staff engaged by them must permit publication and/or distribution of the photographs and recordings and indemnify PWFF against any claims in this respect.


Participants are not permitted to let children under the age of 15 work at the Event, or to bring them to the Event.

Article 7 – Payment obligations


The Participant owes the Participation Costs that shall be announced in due course by way of marketing materials, including but not limited to press statements, event fliers and social media posts.


All amounts owed may be increased by the VAT due on them.


The Participation Costs, with the exception of the Registration Fee which will be charged shortly after the receipt of the Application Form.


Article 8 – Build-up


The Participant should construct and fit out the stand space on the stand location allocated to him and do so in accordance with the Conditions of Participation and any other instructions given by PWFF.


If the Participant intends to build his own stand, he should submit a design of the Stand space (in the form of a clear scale drawing or based on a scale model accompanied by a single scale drawing) to PWFF for approval no later than six weeks before the first build-up day of the Event. PWFF has the right to withhold approval. In such a case the Participant should modify the design of the Stand space within a period specified by PWFF in such a way that approval can be granted after all.

Article 9 – Vacation and breakdown


When vacating, dismantling and cleaning Stand space, the Participant must strictly comply with the relevant instructions given by PWFF, including the Rules & Regulations. If the Participant fails to meet his obligations, PWFF shall be entitled to dismantle and clean the Stand space.


The Participant is obliged, after the end of the Event, to restore the hired Stand space to its original state. Any damage to the Stand space and/or the Venue will be borne by the Participant.


The goods of the Participant that are still present in the Venue after the period(s) referred to in article 10.1 may be stored or destroyed at the expense and risk of the Participant.

Article 10 – Use of stand space and venue


The Participant shall have access to the Venue solely for the purpose of constructing, fitting out, using and dismantling of the Stand space (or arranging for it to be constructed, fitted out, used and dismantled) during such period(s) as are specified in the Specific Event Terms.


The Participant is obliged to strictly comply with the instructions given by or on behalf of PWFF, the Municipality, the fire brigade and other authorities.


Gangways and paths must be kept completely free at all times. PWFF is entitled to clear the paths and keep them clear (or arrange for this to be done) at the expense of the Participant.


Unless expressly agreed otherwise in writing with PWFF, the Participant is not permitted to:

               I.         hire out or part with possession of all or part of the Stand space occupied by him to third parties, or exchange it with another Participant;

             II.         keep the Stand space occupied by him closed or unstaffed during the time in which the Event is open to visitors or to cover and/or remove the exhibited goods or part thereof;

           III.         engage in activities which, in the opinion of PWFF, cause damage to or detract from the Event as such, or one or more Participants, visitors, groups of visitors or third parties;

           IV.         engage in activities that cause damage or nuisance to PWFF, Participants and/or visitors, namely noise nuisance, obstruction of light or view or nuisance in any other form;

             V.         engage in activities that disrupt or are likely to disrupt fair competition;

           VI.         project images, amplify speech by means of loudspeakers, and play music (live or otherwise) and/or make sounds that reach the limit of seventy-five decibels (75dB(A)) (measured at the perimeter of the Stand space);

         VII.         make changes in or to the Venue, for instance by gluing, painting, hacking in, breaking, drilling, nailing or otherwise damaging floors, walls, ceilings, columns and so forth;

      VIII.         offer or advertise – at or from the Stand space – goods and services that are not listed by name in the application form or have been refused or removed on PWFF’s instructions;

           IX.         sell goods or services without PWFF’s written consent;

             X.         exchange parts and accessories of exhibited goods (or arrange for their exchange) in the Venue;

           XI.         sell goods or services to consumers without giving them the right to return a product that is unfit for purpose and receive back the purchase price or to have an unfit product repaired or to exchange it for a product that is fit for purpose;

        XII.         place or hand out goods and/or advertising material (flyers) of any kind whatsoever outside the Stand space occupied by him;

      XIII.         use the partition walls of the adjacent Stand spaces;

       XIV.         exhibit or otherwise use open, flowing, sprayed and/or atomized liquids at or in the vicinity of the Stand space during the Event, without PWFF’s written approval;

         XV.         have any flammable or explosive substances, gases and hazardous goods (including chemical pesticides and insecticides), foul-smelling substances or radioactive sources in the Venue and/or have any open fires;

       XVI.         bring food and/or drinks into the Venue or cause the same to be done, and/or stock or sell them and/or distribute them free of charge, unless they have been purchased from PWFF and unless this is done in accordance with the provisions of the applicable laws and regulations;

    XVII.         organize lotteries and hold competitions without PWFF’s consent; if a Participant has such consent, he must strictly comply with the applicable laws and regulations;

  XVIII.         conduct or arrange for surveys among visitors to and Participants in the Event, other than within his own Stand space.


The final decision on the use of the Stand space and/or the Venue by the Participant rests with PWFF.

Article 11 – Intellectual property rights


The Participant is not permitted to display, offer and/or sell any goods or services in the Venue which infringe another person’s intellectual property rights. For this purpose, intellectual property rights are deemed to include any patent, trademark, design right, copyright, know-how or domain name (or application for the same).


If infringement has been established in a judicial ruling, PWFF is entitled to remove the goods concerned (or have them removed) at the expense and risk of the Participant, deny the Participant access to the Event and take whatever other measures that it considers necessary, without prejudice to the provisions of article 14.


PWFF is the owner of the intellectual property rights relating to the Event. PWFF may grant written permission to Participants and other third parties to use these intellectual property rights in such manner as PWFF may direct. Such IP rights shall include footage captured during this film festival facilitated by PWFF.

Article 12 – Catalogue

PWFF may, for the purposes of the Event, publish a catalogue or set up an internet site (or arrange for this to be done) describing the Participants present during the Event and their goods and services. The Participants are obliged to provide the requisite information to PWFF for this purpose. Neither PWFF nor any third parties engaged by it will be liable for errors, defects or omissions in the catalogue and/or on the Internet site, unless there has been intent or deliberate recklessness on the part of PWFF (and/or third parties engaged by it).

Article 13 – Risk and liability


Goods of a Participant, including their packaging, present in the Venue are at the expense and risk of the Participant. PWFF does not concern itself with the security or insurance of the goods.


The Participant is responsible for obtaining the requisite licenses and permits for his participation in the Event and for Event-related activities as well as for complying with the laws and regulations applicable to his activities.


PWFF is not liable for any loss or damage suffered directly or indirectly by a Participant, by his personnel, by persons working on the instructions of the Participant, by the holders of admission tickets issued to the Participant or by his visitors, unless in case of gross negligence of willful intent on the part of PWFF.


The Participant is liable for and must take out adequate insurance against any and all loss or damage of any nature whatever that is caused by acts or omissions of the Participant himself, his personnel, persons who work for him or on his instructions in any way whatever, and holders of admission tickets issued to the Participant, and for loss or damage which is caused in any way by his goods and services.


The Participant indemnifies PWFF against any and all claims that third parties may bring against PWFF in connection with its acts or omissions.


PWFF shall not be obliged to intervene in any disputes to which it is not party, with the exception of article 11.2, including but not limited to disputes between Participants and disputes between Participants and visitors.


Any liability of PWFF is limited to the amount paid out under the terms of PWFF’s liability insurance, provided always that, in the absence of cover, PWFF’s liability is limited to the Participation Costs owed by the Participant on the basis of his application.

Article 14 – Non-performance


Where a Participant, his personnel, persons working for or on the instructions of the Participant and holders of admission tickets issued to the Participant act in breach of any provision of the Conditions of Participation or fail to follow an instruction given by or on behalf of PWFF, PWFF is entitled, without recourse to the courts and, where necessary, at the expense of the Participant, to take whatever measures it sees fit, including but not limited to the following:

·       terminate all or part of the Participation Agreement, without the need for prior notice of default; and/or

·       cancel the admission tickets issued to the Participant and bar the person(s) concerned from the Event and/or the Venue with immediate effect; and/or

·       cancel or discontinue the build-up of the Stand space, close or vacate all or part of the Stand space (or arrange for this to be done), and dispose of the Stand space thus released or left unoccupied; and/or

·       keep possession of, store and, if necessary, destroy the goods of the Participant and anything constructed or installed by the Participant; and/or

·       exclude the Participant concerned from participating in the Event and any other Events to be organized; and/or

·       if the Participant fails to pay the Participation Costs on time or in full, charge the statutory commercial interest and extrajudicial costs of collection on the amount of the claim(s);

notwithstanding PWFF’s right to claim full compensation for any loss or damage suffered and/or yet to be suffered.

Article 15 – Confidentiality


Each Party shall treat as confidential and not disclose or use any information contained in this Participation Agreement or information that becomes available in the course of performing the Participation Agreement and of which it has been notified by the other Party that the information is confidential or that it should reasonably understand is confidential, unless and in so far as:



disclosure is required by the Participation Agreement, by law or by the courts;



disclosure is required by a supervisory authority or public body;



disclosure is necessary to enforce this Participation Agreement in court proceedings;



the other Party has given written permission for disclosure;



the information has come into the public domain through no fault of the disclosing Party;



disclosure is necessary in order to obtain advice from a professional adviser.


In the event of disclosure of information in the cases referred to above, the disclosing Party shall consult the other Party about the content, form and timing of the intended disclosure.


Article 16 – Vaccination


            16.1 To participate in PWFF, participants will need to be fully/partially vaccinated or present a valid negative PCR test taken 72hrs prior to the start date of the event. 


Article 17 – Privacy


Personal data will be exchanged between PWFF and the Exhibitor when performing the services agreed under the Participation Agreement. Both parties are Controller when Processing Personal Data according to the applicable Privacy Legislation. Parties will conclude a separate Data Processing Agreement if a Party acts as a Processor with regard to a specific service.


The Exhibitor and PWFF will process the Personal Data carefully and in accordance with the applicable Privacy Legislation. The Parties will, among other things, implement appropriate technical and organizational measures according to article 32 DPA to secure the Personal Data.


The Exhibitor is responsible for compliance with all applicable Privacy Legislation, from the moment it receives Personal Data from PWFF and up to the moment it has send Personal Data to PWFF.


The Exhibitor will only process Personal Data received from PWFF under the Participation Agreement, such as via badge scanning during an Event, insofar that is necessary for performing the services agreed under the Participation Agreement. The Exhibitor may use the Personal Data of visitors received from PWFF via badge scanning only once to contact this visitor about products or services of the Exhibitor.


The Exhibitor will under no circumstances and in no way provide this Personal Data to third parties, unless this is necessary for performing the services agreed under the Participation Agreement or when legally obliged.


The Exhibitor will inform the Data Subject in accordance with the DPA about their Processing of Personal Data, including the transfer to PWFF.


PWFF informs the Data Subject about its Processing activities in its privacy statement that can be accessed via


The Exhibitor and PWFF will each handle a request or an objection from a Data Subject in accordance with the applicable Privacy Legislation. If the Exhibitor receives a request from a Data Subject that also relates to the processing of Personal Data by PWFF, the Exhibitor will consult with PWFF as soon as possible but no later than within 7 days about the handling of that request.


Exhibitor will inform PWFF immediately if the Exhibitor detects or reasonably suspects that a data security breach has occurred with regard to the Personal Data or is in any way aware of any request or investigation by a supervising authority, such as the Dutch Data Protection Authority or the Consumer and Market Authority, or any other reason that could lead to such an investigation with regard to the processing of Personal Data within the framework of the Participation Agreement.

Article 18 – Applicability of standard event terms


If and insofar as any provision of the Standard Event Terms is null and void or is avoided, the other provisions of these Standard Event Terms will remain in force in full. PWFF will then adopt a new provision to replace the provision that is null and void or has been declared avoided, taking account as far as possible of the tenor of the former provision.


The applicability of any terms and conditions of the Participant is expressly rejected, notwithstanding any previous or subsequent reference to – or declaration of the applicability of – such terms and conditions of the Participant, for example on invoices.


In the event of conflict, the Conditions of the Participation Agreement will prevail.



Article 19 – Disputes


The Conditions of Participation and all legal relations which may arise between PWFF on the one hand and the Participant and/or Applicant on the other will be governed exclusively by Kenyan law.


In the event of disputes resulting from the Conditions of Participation or legal relationships arising from them, the Parties will first of consult together in order to attempt to resolve this dispute by amicable means. If the Parties do not succeed in this, a dispute as referred to above will be decided exclusively by the competent court in Kenya, without prejudice to the right of appeal and appeal in cassation.


If, for any reason whatever, a Participant or Applicant does not have an address or place of residence known to PWFF, the Participant will be deemed to have chosen the offices of PWFF Ole Tande Close, Memusi Road-Matasia, Ngong Kenya, as its address for the service of all notices and the like which PWFF may wish to give in connection with the Conditions of Participation and their implementation.

Article 20 – Residual provision


PWFF will decide on all matters for which the Conditions of Participation make no provision or in all cases in which they are deemed unclear.


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